Creating a Great Webinar

This practical marketing and sales workshop develops knowledge, judgement and workplace application in creating a great webinar. Participants explore good-practice principles, work through realistic examples and practise tools that can be adapted to their own roles and organisations.

The workshop emphasises active participation, reflection and transfer of learning. Facilitators can contextualise examples, exercises and discussion around the organisation's policies, industry, workforce and operating environment.

• Explain the key principles associated with webinar objectives and audience design.
• Apply practical tools and techniques for content structure and pacing.
• Use platform features and technical readiness to support better workplace decisions and outcomes.
• Recognise common risks, barriers and good practices relating to interaction, polls and q&a.
• Develop a practical approach to presenter presence and facilitation that can be used after the workshop.

Sales, marketing, customer-facing and business-development professionals, supervisors and anyone responsible for attracting, serving or retaining customers.

• Webinar objectives and audience design
• Content structure and pacing
• Platform features and technical readiness
• Interaction, polls and Q&A
• Presenter presence and facilitation
• Follow-up and evaluation