Course Information
This practical marketing and sales workshop develops knowledge, judgement and workplace application in presentation skills. Participants explore good-practice principles, work through realistic examples and practise tools that can be adapted to their own roles and organisations.
The workshop emphasises active participation, reflection and transfer of learning. Facilitators can contextualise examples, exercises and discussion around the organisation's policies, industry, workforce and operating environment.
Workshop Objectives
- Explain the key principles associated with audience analysis and clear objectives.
- Apply practical tools and techniques for structuring a persuasive message.
- Use voice, pace and body language to support better workplace decisions and outcomes.
- Recognise common risks, barriers and good practices relating to visual aids and slide discipline.
- Develop a practical approach to managing nerves and confidence that can be used after the workshop.
Who Should Attend
Sales, marketing, customer-facing and business-development professionals, supervisors and anyone responsible for attracting, serving or retaining customers.
Key Topics
• Audience analysis and clear objectives
• Structuring a persuasive message
• Voice, pace and body language
• Visual aids and slide discipline
• Managing nerves and confidence
• Questions, practice and feedback
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