Personal Branding

This practical career development workshop develops knowledge, judgement and workplace application in personal branding. Participants explore good-practice principles, work through realistic examples and practise tools that can be adapted to their own roles and organisations.

The workshop emphasises active participation, reflection and transfer of learning. Facilitators can contextualise examples, exercises and discussion around the organisation's policies, industry, workforce and operating environment.

• Explain the key principles associated with strengths, values and professional identity.
• Apply practical tools and techniques for target audience and career positioning.
• Use cv, profile and online presence to support better workplace decisions and outcomes.
• Recognise common risks, barriers and good practices relating to networking and visibility.
• Develop a practical approach to communicating credibility and value that can be used after the workshop.

Professionals at any career stage, emerging leaders, job seekers and employees who want to strengthen transferable skills and career effectiveness.

• Strengths, values and professional identity
• Target audience and career positioning
• CV, profile and online presence
• Networking and visibility
• Communicating credibility and value
• Maintaining consistency and reputation